CASE STUDY:
Access the following case study to reveal the CMS solution the Speedo implemented to optimize customer communication in view of the local markets, countries, and regions. Also learn how they were able to reduce content conflict and ensure brand consistency across their entire influence.
PRESENTATION TRANSCRIPT:
The need for effective Web analytics has never been greater -- yet most organizations are analyzing variables that simply don't mean anything, such as number of page views or time on site. This transcript provides insight on why these methods fall short and introduces a two-tiered approach that provides users with more insightful reports.
EBOOK:
In this E-Book, hear from analysts and experts about recent trends in customer data and learn how winning organizations are truly taking action on analytics. Learn about the challenges that many organizations face when establishing and maintaining customer data management and retention programs and how to meet those challenges head on.
EGUIDE:
This tour provides an overview of MicroStrategy platform's uniquely powerful enterprise business intelligence capabilities and illustrates the 12 key differentiators between MicroStrategy and Information Builders.
EGUIDE:
This expert guide focuses on how to get started with a successful web content analytics strategy, and explores how a major East Coast city's police department took advantage of effective content and text analytics to fight crime. Learn more about tagging content for measurement, tools for content analysis, and more.
WHITE PAPER:
This whitepaper will detail seven key points that will help you quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren't aware you were missing.
EGUIDE:
Many companies are still avoiding implementing social media analytics, despite the renowned benefits it can provide a business. This expert e-guide describes some of the main reasons that companies are hesitant to start a social media analytics endeavor.
WHITE PAPER:
In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
EZINE:
Access this e-guide to find experts examine how social media has catalyzed better collaboration, more democratic business process management, and - with the right amount of planning and analysis - significant ROI.
